The noise

More is written every day than anyone can check. Very little of it is.

Written quickly, AI generated

By people and by machines, often without a source.

Risk is introduced

Copied and summarized until nobody knows where it started.

Checked by hand, if at all

By experts who have better things to do.

How we read trust

Trust is not a feeling. It is questions you can answer, with evidence.

Content object

Can I rely on this information?

Is it accurate?Who stands behind it?Is it current?Is it complete?Is it clear?Evidence supported?Biased?Domain validated?Custom

Custom trust models, plus domain-specific factors optimized for your industry domain and informed by curated connectors.

Against everything else

Does it agree with what else you hold?

News article

“…cut delivery times by 31%…”

≠

Annual report 2025

“…delivery times improved by 18%…”

Trust is not a singular belief or function, but a part of a whole that must be understood. Trust is measured across collections, data rooms and matters.

^®

Fundamental thematic and factor-based trust modeling. Patent pending.

Your content, your field

Every kind of content. And not the same test everywhere.

Articles/Web pages/Legal matters/Company documents/Documentation/Standards and much more

A legal brief

is meant to argue one side.

Balance is the wrong test. Every cited authority must exist and say what the brief claims.

A news article

should be balanced.

And its figures should match their source.

A standard

must be unambiguous.

Testable, and current with the editions it cites.

We set it up with you.

Your sources, your field, and how high your bar is. We configure what counts as a problem in your organization, together with you.

Book a demo

IntroducingTrustX^®

Your content
Content comes in.
Upload documents in bulk from your desktop, add web pages and links, or connect the systems where your content already lives. Each piece lands in your TrustX^® workspace.
Ways in
- Bulk upload
- Web pages and links
- Connectors to vaults, drives and content management systems
TrustBroker
The right questions for each piece.
TrustBroker reads each piece and builds a trust model for it, on your domain’s model.
Trust model · news article
- Is it accurate?
- Who stands behind it?
- Figures sourced?
- Is the source current?
- Does it agree with the rest?
Built on your domain’s model
- Legal
- BioPharma
- Publishing
- Construction
- Standards
- Your business specialization
TrustScore
Every claim, read and checked.
TrustScore checks each claim against that model, with the passage behind every finding.
- 1 claim supported
- 1 figure not verified
- 1 claim rests on a withdrawn study
CautionCheck before you rely on it
CollectionTrust
Read against everything else.
Every claim is checked against the other documents, reports and links in the collection, to find conflicts, inaccuracies and mistakes.
Against the other 3 pieces
- The annual report says 18%, not 31%
- The Kessler study was withdrawn in January
- The press page agrees on 2025
- 31% appears in no other source
TrustIntelligence
What to look at first, and how to fix it.
Why the piece got its trust level, and the change that would improve it and the collection’s TrustScore^®.
Look at first
The 31% figure. It conflicts with the annual report and rests on a withdrawn study.
Fix
Use the annual report’s 18%, cite it, and remove the withdrawn study.
CautionStrongafter the fix
TrustX^®
Fix it in place. Read again.
Correct it in TrustX^®. It is read again, and its trust level updates.
Read again
- All 3 claims supported
- Agrees with the annual report and the press page
- Withdrawn study removed from the collection
StrongYou can rely on it

TrustX^®Halden delivery claimsCollection · 4 piecesCollection · 3 piecesWaiting

Workspace ingestion

Halden Freight says new routing cut delivery timesWeb page · Northline Business
Annual report 2025PDF · Halden Freight
Routing software at three carriersStudy · Kessler Institute
Halden completes its routing rolloutLink · halden.com/press

Northline Business · 12 March 2026

Halden Freight says new routing cut delivery times by 31%18%

Halden Freight said on Tuesday that its new routing system cut average delivery times by ~~31%~~18% across its European network in its first year.

The figure comes from ~~a study by the Kessler Institute~~the company’s annual report.

The rollout was completed at all European depots in 2025, a spokesperson said.

Analysts expect competitors to follow within two years.

Trust modelFindings

Figures sourced?Figure not verifiedUse 18%, from the annual reportMatches the annual reportIs the source current?Withdrawn studyCite the annual reportSource is currentDoes it agree with the rest?Supported

Caution

Annual report 2025Verified

Halden Freight, annual report

Delivery times improved by 18% in 2025, against the 2024 baseline, across the European network.

Kessler InstituteLow trust

Routing software at three carriers

Similar gains at three carriers. Withdrawn by the institute in January 2026.

halden.com/pressStrong

Halden completes its routing rollout

The rollout was completed at all depots in 2025, the company said.

The platform

TrustX^® is built on the INDAGOX platform.

Product layer

TrustX^®

Trust services

TrustBroker

Builds a trust model for each piece of content, on your domain’s model.

TrustScore

Reads each claim against the trust model, gives the piece a trust level, and marks the passage behind every finding.

CollectionTrust

Reads the whole set together: what agrees, what conflicts, what is missing.

TrustIntelligence

Tells you what to look at first, why, and how to fix it.

The INDAGOX platform

Connect

Brings in content from where it already lives.

Protect

Controls who can see and use each source.

Understand

Reads text, scans, tables and the references between them.

Research

Researches a question across every source you connect.

Your content: private and public connectors

TrustX^® runs on dedicated trust services and one platform underneath, set up once for your organization. Every product we build on it reads your content the same careful way.

Jim King, Founder

One question.

2023Working on trust since

“We started INDAGOX because the people we worked with kept asking the same question: how do you know what to believe?”

Lawyers, analysts, editors and standards teams all described the same day. More to read than anyone can check, and the best people spending their time checking it by hand.

We did not want to build another tool that writes more text. We wanted one that reads the way those experts read, and shows its reasons. Because trust means something different in a courtroom than in a newsroom, it had to be set up for each field and each organization.

We started with the INDAGOX product and services platform. A team of 40 worked to build the fundamental components for what powers TrustX^®. We designed and fully developed our very deep research platform, delivering solutions to customers in BioPharma, publishing, construction and standards.

Building on this platform and on what these customers taught us, we created a truly differentiated offering: TrustX^®.

Jim King

Founder, CEO and CTO, INDAGOX

Our experience

35+Years of R&D behind our team

7Global focal points

Our team brings more than 35 years of executive CIO/CTO/COO/CEO leadership, board-level, standards bodies, advanced education and research, engineering, product, and operations experience, with products deployed across industries.

Domains

Legal
Publishing
BioPharma
Construction
Standards
Software
Defense
Logistics
Insurance
Consumer products
Entertainment and rights administration

Our leaders have held senior roles at

LexisNexis
Microsoft
S&P Global
Reed Elsevier
BMI
BMW
NCR Corporation
AT&T Bell Labs
PR Newswire

Our global footprint: engagement and operations

New York City
Nashville
Indianapolis
Poland
Bulgaria
Germany
UK

Trust in AI

Helping set the standard for proof of human control over AI.

INDAGOX is a founding contributor to the Proof of Control initiative and a proud member of the Advanced AI Society, the alliance for verifiable AI.

February 2026 · Linux Foundation

Human-Authorized: The Summit on Human Agency

A small group of security, AI and industry leaders met at the first gathering of its kind sponsored by the Linux Foundation, on how we will trust AI, control agentic reasoning, and prove identity and ownership in AI. Its focus: proof of human control over AI, an urgent unlock for the coming agentic economy.

Standard in review

Proof of Control v1.0

The first standard to ensure trust in AI and in human control over AI. INDAGOX is a founder of and contributor to the standard, and Jim King sits on the standards group helping to craft it.

Member

The alliance for verifiable AI

We are a proud member, pursuing the goals of the Proof of Control standard.

TrustX^® is the semantic trust layer the market needs. The independent arbiter of how trustworthy information of every type can be, reducing its risk, increasing overall credibility. TrustX^® is a significant adjacent layer in the coming proof-of-control architectures.

See how TrustX^® will work in your company.

Request a demo to see how TrustX^® will help your teams manage risk, improve overall credibility for incoming information and ensure your brand integrity across your documents and your products. In addition, see how we can focus TrustX^® on your business and deploy it across your applications and workflows.